Discover the inspiring story of Abdelilah Benhadda, the Moroccan artisan and founder of Bohemia Marrakech, a brand renowned for its handmade Moroccan rugs. Born in Marrakech, Abdelilah began his journey selling traditional Berber rugs in the medina and grew his passion into an international business that honors craftsmanship, culture, and community. Working with over 300 Berber women across rural cooperatives, he creates authentic Moroccan shag rugs, Beni Ourain carpets, and custom runner rugs, all woven by hand using natural wool.
In this exclusive feature, we explore how Abdelilah blends heritage with contemporary design, why he insists on eco-friendly and ethical production, and how Bohemia Marrakech has become a trusted source for Moroccan wool rugs loved by designers and homeowners worldwide.
Whether you're looking for a statement piece or want to support meaningful craft, this story offers a closer look at the hands and heart behind every rug.
